Instagram brand profile in the UK 2023
When it comes to social media users, brand awareness of Instagram is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Instagram in the UK?
In total, 51% of UK social media users say they like Instagram.
What is the usage share of Instagram in the UK?
All in all, 54% of social media users in the UK use Instagram.
How loyal are the users of Instagram?
Around 48% of social media users in the UK say they are likely to use Instagram again.
What's the buzz around Instagram in the UK?
In May and June 2023, about 27% of UK social media users had heard about Instagram in the media, on social media, or in advertising over the past four weeks.
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