Most well-known social networks in the UK 2023
YouTube is the most well-known social network among internet users in the UK, with a brand awareness of 95 percent. This crown is highly contested, with Facebook being recognized by 94% of respondents. Both Instagram and Twitter reach a brand awareness of 92%, while 88% of adult internet users in the United Kingdom know Snapchat.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.