Awareness about organic product certifications in India 2023

Published by A. Minhas, Oct 20, 2023
In a survey conducted by Rakuten Insight about the awareness among Indian consumers regarding various certifications of organic food products in September 2023, India Organic was the certification that most respondents were aware of, accounting for 74 percent. This was followed by EU Certified Organic food label, with 30 percent of the respondents.

Awareness regarding organic food product certifications among Indian consumers as of September 2023

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Release date

October 2023

Region

India

Survey time period

September 7 to 30, 2023

Number of respondents

40,561 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Which of the following organic certifications do you know/are you aware of?".

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