Omnichannel retail market size in Japan FY 2016-2026
In fiscal year 2019, the omnichannel commerce market in Japan, which includes the business-to-consumer (B2C) e-commerce market, was valued at approximately 55 trillion Japanese yen. The omnichannel market was forecasted to grow continuously in the future, boosted by the importance of social media and mobile devices in marketing strategies, as well as the increasing popularity of online shopping channels.
