ROPO effect when purchasing electronics or household appliances in Poland 2023

Published by
Adriana Sas,
Dec 8, 2023
In 2023, 76 percent of the respondents in Poland looked for information on the Internet (ROPO effect) before purchasing electronics or household appliances in a physical store. Only 16 percent of those surveyed did not check the online offer before buying in a traditional shop.

Before you last purchased electronics or household appliances in a physical store, did you look for information about it on the internet?

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Release date

December 2023

Region

Poland

Survey time period

August to September 2023

Number of respondents

1,321 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Other statistics that may interest you Omnichannel retail in Poland

Overview

8

Purchasing decisions

8

Purchasing process

8

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden and DIY retail

6

Omnichannel in multimedia retail

6

Multi-device shopping

8

Further related statistics

18

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaOmnichannel retail in France
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