Annual ad spend growth in China 2023, by top brand
Yili remained the top brand in China in terms of the ad spending in 2023. The company increased its advertising expenditure by 0.2 percent. Mengniu Dairy fell from the fourth to the seventh place, registering a 26.8 percent decline in ad spending. JD.com dropped out of the top 20 advertisers as it cut its ad budget by more than 11.5 percent.