Reasons for not shopping online in Italy 2019, by age group

Published by
Stephanie Chevalier,
May 4, 2022
When asked about the reasons for not shopping online, approximately 40 percent Italians admitted that they are not familiar with the internet and online shopping procedures, and therefore prefer not to purchase online. Interestingly, 44.4 percent of the youngest respondents (18-25 years old) declared not to do so because of this reason.

Why do you not shop online?

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Release date

January 2019

Region

Italy

Survey time period

December 2018 to January 2019

Number of respondents

1,132 respondents

Age group

18 years and older

Method of interview

Questionnaire

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Demographic overview

3

Financial habits

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Spending and consumption habits

8

Traditional media

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Online media

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