In 2022, Bimbo was the leading food brand in Mexico with over 457 million Consumer Reach Points (CRP), followed by La Moderna, with 237 million CRP. Grupo Bimbo is the largest food company in the North American country, based on revenue.
Leading food brands in Mexico in 2022
(in million Consumer Reach Points)
Characteristic
CRP in millions*
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* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (July 25, 2023). Leading food brands in Mexico in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading food brands in Mexico in 2022 (in million Consumer Reach Points)." Chart. July 25, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/
Kantar Worldpanel. (2023). Leading food brands in Mexico in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Food Brands in Mexico in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading food brands in Mexico in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/ (last visited June 18, 2024)
Leading food brands in Mexico in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1068356/most-popular-food-brands-in-mexico-by-reach/