Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020

Published by
D. Tighe,
Nov 9, 2023
According to a survey carried out in September 2020, the prospect of too many crowds was the leading reason why shoppers in the United States do not plan to go to physical stores on Black Friday in 2020. Health and safety concerns ranked in second place amongst top consumer worries.

Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020

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Release date

September 2020

Region

United States

Survey time period

September 14 to 16, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following factors influence your decision to not shop in-person for Black Friday this year? Select all that apply."

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