Latin America: Nestlé popularity 2021, by country

Published by P. Navarro Villa, Jul 25, 2023
Brazil was the Latin American country with the highest brand popularity for Nestlé, with 197 million Consumer Reach Points (CRP). In 2021 the Americas accounted for 44.9 percent of the sales of the Nestlé Group.

Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points)

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Release date

June 2022

Region

LAC

Survey time period

2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

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