The digital advertising market in Russia remained on the same level in 2022 compared to the previous year, recording a zero percent growth rate. The fastest growing segments were performance retail media ads and classifieds, whose spending increased by 127 percent and 40 percent, respectively. Performance instream video ads recorded the most significant decrease, by 76 percent compared to 2021.
How much is spent on digital advertising in Russia?
In 2021, Russian advertisers spent over four billion U.S. dollars on digital advertising. After having nearly halved in 2022, the expenditure was forecast to increase in the following years and reach around 2.9 billion U.S. dollars in 2024. In general, online advertising spend in Central and Eastern Europe was significantly lower compared to North America, Asia-Pacific, and Western Europe. The total CEE spending on internet ads exceeded 9.5 billion U.S. dollars in 2021.
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Interactive Advertising Development Association (Russia). (March 29, 2023). Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). "Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment." Chart. March 29, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). (2023). Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia). "Year-over-year Growth Rate of Digital Advertising Expenditure in Russia in 2022, by Segment." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/
Interactive Advertising Development Association (Russia), Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment Statista, https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/ (last visited June 18, 2024)
Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment [Graph], Interactive Advertising Development Association (Russia), March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1120031/russia-digital-ad-market-volume-growth-by-type/