Items increasingly purchased online COVID-19 pandemic South Korea 2020

Published by
Nina Jobst,
Jan 23, 2024
According to a survey conducted by Rakuten Insight, around 58 percent of respondents stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.

Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020

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Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

8,987 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"

The survey was conducted among 4,057 female and 4,930 male South Koreans.

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