Biggest buy now, pay later (BNPL) apps in Germany 2015-2023, based on downloads
The downloads of the Klarna and PayPal apps far outweighed that of other known BNPL brands in Germany in 2023. This according to an estimate using roughly 150 different buy now, pay later brands from across the world. Sweden's Klarna - sometimes referred to as SOFORT in Germany specifically - launched in the European country in 2017. Additionally, PayPal sees much use in Germany - although it is not clear whether the figures provided here reflect buy now, pay later use from that app. Consequently, Germany ranks as one of the more mature BNPL markets worldwide - with an estimated market share of 20 percent in its e-commerce market.