The leading health and beauty brands in Romania in 2022 were Dove, Nivea and Colgate, with 12 consumer reach points each. They were followed by Always and Gillette, with 7 and 6 consumer reach points respectively.
Leading health and beauty brands in Romania in 2022, by consumer reach points
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Consumer reach points*
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* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (September 8, 2023). Leading health and beauty brands in Romania in 2022, by consumer reach points [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/
Kantar Worldpanel. "Leading health and beauty brands in Romania in 2022, by consumer reach points." Chart. September 8, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/
Kantar Worldpanel. (2023). Leading health and beauty brands in Romania in 2022, by consumer reach points. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/
Kantar Worldpanel. "Leading Health and Beauty Brands in Romania in 2022, by Consumer Reach Points." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/
Kantar Worldpanel, Leading health and beauty brands in Romania in 2022, by consumer reach points Statista, https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/ (last visited June 18, 2024)
Leading health and beauty brands in Romania in 2022, by consumer reach points [Graph], Kantar Worldpanel, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1131749/romania-most-chosen-health-and-beauty-brands/