Market share of the leading marketing automation solution providers worldwide 2024

Published by
J. G. Navarro,
Jan 8, 2024
As of early 2024, HubSpot held a market share of approximately 32.3 percent among marketing automation solutions worldwide. Adobe Experience Cloud and Oracle Marketing Cloud followed with almost eight and 7.4 percent, respectively. Therefore, the top three concentrated over half of the consumer preference.

Market share of the leading marketing automation solution providers worldwide as of January 2024

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Release date

January 2024

Region

Worldwide

Survey time period

December 8, 2024

Special properties

based on the source platform

Supplementary notes

* Statista calculated the figure based on the source's data,

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Statistics on " Marketing technology implementation in the U.S. "

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Other statistics that may interest you Marketing technology implementation in the U.S.

Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

4

Software as a Service

6

Customer Data Platforms

6

Further related statistics

17

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Statistics

Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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