Argentina: price for a subscription to a digital medium considered affordable 2020

Published by
A. Guttmann,
Jan 5, 2023
During a survey fielded in Argentina in 2020, respondents who said they read digital news at least once a week stated that a price of subscription to a digital news medium of 2.15 U.S. dollars would be low and affordable enough to consider subscribing. At 8.6 U.S. dollars, the subscription would be considered expensive and the respondents would not be able to subscribe.

Price for a subscription to a digital news medium considered affordable in Argentina in 2020 (in U.S. dollars)

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Release date

September 2020

Region

Argentina

Survey time period

June and July 2020

Number of respondents

2,037 respondents

Age group

18-65 years

Special properties

among inhabitants of the metropolitan region of Buenos Aires, Rosario, Córdoba, mendoza and other cities who read digital news at least once a week

Method of interview

Online survey

Supplementary notes

Original survey question: "Thinking about a news media you like or one that has the contents you consider most interesting. We are going to ask you a few questions about price. At what price would you think subscription is low and affordable enough to consider subscribing? At what price would you start thinking it was expensive and would not be able to afford subscribing? (monthly value)"

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