Rakuten Insight in May 2023, approximately 50 percent of Singaporean respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
According to a survey on social media influencers conducted by Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023
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Statistics
Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023." Chart. June 12, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Singapore as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023 Statista, https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/ (last visited June 17, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202320/singapore-influencer-impact-on-buyer-behavior/