In the second half of 2022, 74.5 percent of all programmatically bought desktop video ads worldwide were viewable. In case of mobile web video ads, the share stood at 78 percent. A video ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least two seconds.
Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format
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Viewability rate
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Integral Ad Science. (May 31, 2023). Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/
Integral Ad Science. "Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format." Chart. May 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/
Integral Ad Science. (2023). Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/
Integral Ad Science. "Programmatic Advertising Viewability Rate Worldwide in 2nd Half 2022, by Device and Format." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/
Integral Ad Science, Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format Statista, https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/ (last visited June 18, 2024)
Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1221422/programmatic-video-advertising-viewability-rate/