For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, 167 million users had a Prime account on Amazon, down by roughly 3,000 compared to the same quarter in 2022.
Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Amazon Prime
Overview
6
- Premium Statistic Paid retail membership fee revenue in the United States 2024
- Premium Statistic Share of paid retail membership fee revenue in the United States 2023
- Basic Statistic Global net revenue of Amazon 2014-2023, by product group
- Basic Statistic Quarterly global net revenue of Amazon 2017-2024, by product group
- Basic Statistic Amazon operating income 2014-2023, by segment
- Premium Statistic Retail memberships owned by Amazon Prime shoppers in the U.S. 2023
Prime subscribers
5
- Premium Statistic Amazon Prime users in Canada 2022
- Premium Statistic Share of shoppers who have an Amazon Prime membership Australia as of February 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Spain 2021-2023
- Premium Statistic Share of Amazon Prime subscribers in Spain 2023, by buyer type
Prime subscribers in the United States
6
- Premium Statistic Number of U.S. Amazon Prime users 2017-2024
- Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2023
- Premium Statistic Share of Amazon Prime subscribers in the U.S. 2018-2023
- Premium Statistic U.S. Amazon Prime retention rates 2016-2023
- Premium Statistic Amazon Prime users in the U.S. 2022, by age group
- Premium Statistic Share of Amazon Prime subscribers by income in the U.S. 2022
Amazon Prime Day
4
Online shopping
6
- Premium Statistic Global Prime vs. non-Prime member perspectives on Amazon 2022
- Premium Statistic Number of Amazon Prime orders per month in the United States 2022
- Premium Statistic Share of shoppers subscribing to Amazon Prime due to Prime Day in the U.S. 2023
- Premium Statistic Main factors influencing Amazon Prime Day shopping in the U.S. 2023
- Premium Statistic Shopping habits of Amazon shoppers during sales periods Australia as of February 2023
- Premium Statistic Most used Amazon Prime benefits in Japan 2023
Further related statistics
17
- Planned average shopper spend on Amazon Prime Day in the U.S. 2023
- U.S. Amazon marketplace sales 2016-2019
- U.S. Amazon retail sales 2017-2021
- U.S. Amazon Prime Day shopper experiences 2022
- U.S. user purchase intent on Amazon Prime Day 2021
- Product pricing of Amazon private label products worldwide 2019
- Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
- Turnover from online travel services in Sweden 2019, by category
- U.S. online consumers who purchased anything on Amazon on Prime Day 2018
- U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Turnover of online services in Sweden 2019, by category
- Types of devices used by U.S. online shoppers when shopping on Amazon 2020
- Global market share of Amazon private label products 2019
- Most popular U.S. Amazon visit reasons 2017, by membership status
- U.S. device usage for shopping on Amazon 2020, by age group
- Online food delivery ARPU in Singapore 2019-2028
- Revenue of the fitness e-services industry in Singapore 2017-2024
Further Content: You might find this interesting as well
Statistics
- Planned average shopper spend on Amazon Prime Day in the U.S. 2023
- U.S. Amazon marketplace sales 2016-2019
- U.S. Amazon retail sales 2017-2021
- U.S. Amazon Prime Day shopper experiences 2022
- U.S. user purchase intent on Amazon Prime Day 2021
- Product pricing of Amazon private label products worldwide 2019
- Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
- Turnover from online travel services in Sweden 2019, by category
- U.S. online consumers who purchased anything on Amazon on Prime Day 2018
- U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Turnover of online services in Sweden 2019, by category
- Types of devices used by U.S. online shoppers when shopping on Amazon 2020
- Global market share of Amazon private label products 2019
- Most popular U.S. Amazon visit reasons 2017, by membership status
- U.S. device usage for shopping on Amazon 2020, by age group
- Online food delivery ARPU in Singapore 2019-2028
- Revenue of the fitness e-services industry in Singapore 2017-2024
Consumer Intelligence Research Partners. (April 18, 2023). Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/
Consumer Intelligence Research Partners. "Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions)." Chart. April 18, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/
Consumer Intelligence Research Partners. (2023). Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/
Consumer Intelligence Research Partners. "Number of Amazon Prime Members in The United States from 1st Quarter 2016 to 1st Quarter 2023 (in Millions)." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/
Consumer Intelligence Research Partners, Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions) Statista, https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/ (last visited June 17, 2024)
Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions) [Graph], Consumer Intelligence Research Partners, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1223385/amazon-prime-subscribers-in-the-united-states/