Leading personal care brands in Taiwan 2022

Published by
Xin Ou,
Feb 23, 2024
The sanitary product brand Sofy was the most chosen personal care brand in Taiwan in 2022, with 12 million Consumer Reach Points. In the same year, Kotex recorded a CRP of 9 million and ranked second among all personal care product brands in Taiwan.

Leading personal care brands among consumers in Taiwan in 2022, based on Consumer Reach Points (in millions)

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Sources

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Release date

June 2023

Region

Taiwan

Survey time period

November 2021 to October 2022

Special properties

across 53 markets covering 37,000 brands

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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Statistics on " FMCG in Taiwan "

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Overview

5

Food and beverages

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Non-food

5

Major retail channels

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Consumer behaviors

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