The annual expenditure of businesses on Instagram influencer marketing in Japan was estimated to amount to 18.5 billion Japanese yen in 2023, which represents an increase of three billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of 31 billion yen by 2027.
Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Other statistics that may interest you Influencer marketing in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on social advertising in Japan 2018-2023
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Social media marketing
6
- Premium Statistic Social media marketing market size in Japan 2020-2027
- Premium Statistic Social media marketing market size in Japan 2023, by segment
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Influencer marketing
6
- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Influencer marketing market size in Japan 2023, by segment
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
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- Premium Statistic Twitter influencer marketing market size in Japan 2020-2027
Social media demographics
6
- Premium Statistic Number of social media users Japan 2019-2028
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- Premium Statistic Leading social networks among Gen Z Japan 2022
- Premium Statistic Leading Japanese X (Twitter) accounts 2024, based on follower numbers
- Premium Statistic Leading Japanese Instagram profiles 2022, based on number of followers
- Premium Statistic Leading Japanese Facebook accounts 2021, based on number of fans
Audience attitudes and behaviors
6
- Premium Statistic Most common types of social media used for brand research Japan Q3 2023
- Premium Statistic Leading types of followed social media accounts Japan Q3 2023
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
- Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023
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CyberBuzz. (November 1, 2022). Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. "Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. (2022). Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. "Annual Expenditure on Instagram Influencer Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz, Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/ (last visited June 16, 2024)
Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/