Leading Black Friday digital advertisers in the U.S. in 2021
Walmart was the leading Black Friday digital advertiser in the United States in 2021, with a spend of six million U.S. dollars. Cookware appliance producer Anova Culinary followed with a spend of 2.7 million U.S. dollars, while Sweetwater Sound - the country's top music technology and instrument retailer - completed the top three with 1.2 million. The majority of both Anova and Sweetwater Sound's Black Friday digital advertising was on Facebook.