U.S. consumers who think Black Friday sales offer good value 2023
In the United States, only around three in 10 people found Black Friday sales to be good value. An additional 34 percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (24 percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.
