In fiscal year 2022, the market size of card and trading card games in Japan amounted to over 235 billion Japanese yen, representing the largest segment within the domestic toy market. Educational toys followed in second place, encompassing predominantly products directed at children in early childhood such as blocks, wooden products, and baby goods.
Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen)
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Other statistics that may interest you Toy market in Japan
Overview
5
- Premium Statistic Toy market size in Japan FY 2013-2022
- Premium Statistic Toy market size in Japan FY 2022, by type
- Premium Statistic Production volume of plastic models Japan 2013-2022
- Premium Statistic Production volume of electronic toys Japan 2013-2022
- Premium Statistic Toys household expenditure in Japan 2014-2022
Trade
4
Sales
5
- Premium Statistic Card game market size in Japan FY 2016-2023
- Premium Statistic Toys for adults market size in Japan FY 2018-2022
- Premium Statistic Plastic models sales value in Japan 2013-2022
- Premium Statistic Electronic toys sales value in Japan 2013-2022
- Premium Statistic Plush toys market size in Japan FY 2018-2022
Otaku market
6
- Premium Statistic Character merchandising market size in Japan FY 2014-2023
- Premium Statistic Anime merchandising market size Japan 2013-2022
- Premium Statistic Trading card games market size in Japan FY 2018-2022
- Premium Statistic Capsule toys market size in Japan FY 2016-2023
- Premium Statistic Plastic character model market size in Japan FY 2016-2023
- Premium Statistic Dolls market size in Japan FY 2014-2023
Major companies
5
- Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2024
- Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2023
- Premium Statistic Happinet's net sales FY 2014-2023
- Premium Statistic Tomy's net sales in Japan FY 2018-2023
- Premium Statistic OLC Group's merchandise net sales FY 2016-2023
Children's toy
4
- Premium Statistic Share of preschoolers playing with building blocks in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with toys and miniature models in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with jigsaw puzzles in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with cards in Japan 1995-2022
Collectibles
4
Further related statistics
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- Number of toys received per child in Great Britain 2013-2015
- Toy import value to China 2022, by category
- Retail sales of toy building sets in the U.S. 2019-2021
- Toy gift types consumers prefer to buy for children in Europe 2015
- Italy: toy gift types consumers prefer to buy for children 2015
- Toy gift types consumers prefer to buy for children in Europe by country 2015
- Toy gift types consumers prefer to buy for children in the United Kingdom (UK) 2015
- Global toy market spend per child 2015, by country
- The most popular characters for Christmas gifts in France 2015
- Leading companies share of the U.S. toy market as of 2016
- Share of toy sales in the U.S. 2016, by channel
- Global toy market revenue 2019, by region
- Share of toy exports from Hong Kong to selected markets 2022
- Parents purchasing traditional and technological toys in the past year in Canada 2013
- Spend per buyer on traditional and technological toys among parents in Canada 2013
- Volume of medical waste produced in China 2019, by leading city
- Petrochemical industrial complex area South Korea 2022, by district
- Production volume of nonionic surfactants Japan 2012-2020
- Apparel manufacturing sector revenue growth in Vietnam 2019-2020
Further Content: You might find this interesting as well
Statistics
- Number of toys received per child in Great Britain 2013-2015
- Toy import value to China 2022, by category
- Retail sales of toy building sets in the U.S. 2019-2021
- Toy gift types consumers prefer to buy for children in Europe 2015
- Italy: toy gift types consumers prefer to buy for children 2015
- Toy gift types consumers prefer to buy for children in Europe by country 2015
- Toy gift types consumers prefer to buy for children in the United Kingdom (UK) 2015
- Global toy market spend per child 2015, by country
- The most popular characters for Christmas gifts in France 2015
- Leading companies share of the U.S. toy market as of 2016
- Share of toy sales in the U.S. 2016, by channel
- Global toy market revenue 2019, by region
- Share of toy exports from Hong Kong to selected markets 2022
- Parents purchasing traditional and technological toys in the past year in Canada 2013
- Spend per buyer on traditional and technological toys among parents in Canada 2013
- Volume of medical waste produced in China 2019, by leading city
- Petrochemical industrial complex area South Korea 2022, by district
- Production volume of nonionic surfactants Japan 2012-2020
- Apparel manufacturing sector revenue growth in Vietnam 2019-2020
The Japan Toy Association. (June 6, 2023). Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. "Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen)." Chart. June 6, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. (2023). Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. "Value of The Toy Market in Japan in Fiscal Year 2022, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association, Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/ (last visited June 18, 2024)
Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) [Graph], The Japan Toy Association, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/