In 2022, around 8.7 trillion South Korean won were spent on online advertising in South Korea. Online forms of advertising were the medium with the highest expenditure that year, with around 78 percent of this being spent on mobile advertising. Overall, over 16.5 trillion won were spent on advertising that year.
Advertising spending in South Korea in 2023, by medium (in trillion South Korean won)
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Other statistics that may interest you Advertising industry in South Korea
Market overview
6
- Premium Statistic Revenue of advertising industry in South Korea 2013-2021
- Premium Statistic Revenue distribution in the advertising industry in South Korea 2021, by medium
- Premium Statistic Advertising spending in South Korea 2014-2022
- Premium Statistic Advertising expenditure in South Korea 2023, by medium
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Traditional media
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- Premium Statistic Printed media ad revenue in South Korea 2014-2024, by type
- Premium Statistic Terrestrial TV ad sales revenue in South Korea 2016-2024
- Premium Statistic Satellite TV sales revenue in South Korea 2016-2024
- Premium Statistic Cable TV ad revenue in South Korea 2014-2024
- Premium Statistic Radio ad sales revenue in South Korea 2016-2024
- Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2024
Digital and social media advertising
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Spending on digital advertising in South Korea 2023, by advertising format
- Premium Statistic Mobile ad revenue in South Korea 2015-2024, by format
- Premium Statistic Social media platforms with most advertisements South Korea 2021
High-spending industries
5
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Market leaders
5
- Premium Statistic Sales revenue Cheil Worldwide 2018-2023
- Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2022
- Premium Statistic Sales revenue of Daehong Communications 2018-2022
- Premium Statistic Operating revenue SM Culture & Contents 2013-2023
- Premium Statistic Sales revenue of Oricom 2011-2022
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KOBACO. (January 31, 2024). Advertising spending in South Korea in 2023, by medium (in trillion South Korean won) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. "Advertising spending in South Korea in 2023, by medium (in trillion South Korean won)." Chart. January 31, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. (2024). Advertising spending in South Korea in 2023, by medium (in trillion South Korean won). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. "Advertising Spending in South Korea in 2023, by Medium (in Trillion South Korean Won)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO, Advertising spending in South Korea in 2023, by medium (in trillion South Korean won) Statista, https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/ (last visited June 18, 2024)
Advertising spending in South Korea in 2023, by medium (in trillion South Korean won) [Graph], KOBACO, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/