Number of Inditex Group social media followers worldwide 2018-2023, by brand

Published by
Stephanie Chevalier,
Jun 12, 2024

Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with almost 143 million followers in 2023. Bershka ranked second, with 33 million subscribers across the brand's different social media platforms.

Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions)

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Release date

March 2024

Region

Worldwide

Survey time period

2018 to 2023

Supplementary notes

Includes followers on Instagram, Facebook, Twitter, WeChat, Weitao, and others.
In 2022 Uterqüe was integrated into Massimo Dutti.
Figures have been rounded.

2023 figures were only provided to one decimal place.

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