Luxury fashion influencer marketing Media Impact Value in China 2021, by followers
In the third quarter of 2021, leading fashion luxury brands invested roughly 181 million U.S. dollars in influencer marketing in China. Brands cooperated predominantly with so called mega influencers (with 500 thousand to two million followers). Such influencers garnered 56 million U.S. dollars or 46 percent of the total influencer marketing Media Impact Value (MIV®) of these brands.