Canada: Meta audiences in 2024, by age and gender
In January 2024 in Canada, Meta's social media platforms were most popular with people aged 25 to 34 years. Overall, men and women belonging to this age group made up 12.6 percent each of Meta's audience in Canada, making up the largest share of the company's audience in the country. Across all other age groups, a higher share of users were women. Facebook, Instagram, Messenger, and WhatsApp are known as Meta's Family of Apps.