Beauty shoppers' mobile audience share in the U.S. 2023, by income
In March 2023, geolocated user data revealed that those with a household income of less than 25,000 U.S. dollars made up the largest share of mobile beauty product shoppers in the United States, at over 34 percent. Users with a household income between 40,000 and 59,999 U.S. dollars made up the second largest share (17.7 percent).