Digital ad spend in selected markets in Latin America 2023, by device

Published by
J. G. Navarro,
Jan 12, 2024
In December 2023, mobile ads accounted for over 86 percent of the estimated digital advertising spending in Mexico. In Peru, the share stood at little more than 73 percent. Among the Latin American markets displayed, only Venezuela recorded a higher percentage for desktop ads, which concentrated nearly 58 percent of that country's online ad spend.

Distribution of digital advertising spending in selected markets in Latin America in December 2023, by device

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Release date

January 2024

Region

LAC

Survey time period

December 2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

* Puerto Rico was included in the ranking despite being an unincorporated territory of the United States.

The date of release is the date of access.

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Statistics on " Digital advertising in Latin America "

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Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

6

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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