Most well-known sports and outdoor online shops in the United States 2024
In the U.S., Nike is the most well-known sports and outdoor online shop with a brand awareness of 93 percent. Adidas, that is the second leading brand in this list, is recognized by 92 percent of internet respondents. The third spot is held by DICK’s Sporting Goods.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.