Popular products to buy with buy now, pay later (BNPL) in Italy 2021

Published by
Raynor de Best,
Dec 11, 2023
Fashion ranked as the fifth-most popular product group to buy with BNPL in Italy, making up roughly 10 percent of BNPL transactions in 2021. This according to big data from a single BNPL provider within Italy. Regardless, the ranking here displays different popular products for BNPL than in, for example, the United Kingdom. The source does not provide further information on why this is the case, although it does observe within its own clients that the average age is around 40 years. This may indicate that older users tend to use BNPL more expensive purchases than younger generations.

Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021

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Source

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Release date

April 2022

Region

Italy

Survey time period

2021

Number of respondents

38,239 respondents

Age group

18-75 years

Special properties

Consumers who took up at least one installment payment with BNPL instrument Soisy

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.

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Topics

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