Cider and beer and spirits seltzers were more often purchased by younger buyers in the United States in 2022. Twenty-seven percent of beer seltzer buyers were under the age of 35 compared to being just 12 percent of buyers of premixed cocktails over 500ml.
Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment
Characteristic
21 - 34 years
35 - 44 years
45 - 54 years
55 - 64 years
65 and over
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IRI. (August 1, 2022). Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. "Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment." Chart. August 1, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. (2022). Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. "Market Share of Ready-to-drink Alcohol in The United States in 2022, by Age and Beverage Segment." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI, Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment Statista, https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/ (last visited June 18, 2024)
Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment [Graph], IRI, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/