Mobile share of B2B digital ad spend in the U.S. 2020-2024
Mobile accounted for nearly 48 percent of business-to-business (B2B) advertising spending in the United States in 2022. B2B mobile ad spend in the U.S. was forecast to reach nearly seven billion U.S. dollars that year. By 2024, mobile might account for over 50 percent of the total B2B digital advertising expenditure.