The annual spending of advertisers on retail media advertising provided by e-commerce operators in Japan was estimated at 340.5 billion Japanese yen in 2023. It was expected to more than double in size by 2027. While retail stores accounted for a much smaller share of the market, it was expected that the annual spending on retail media advertising provided by stores would increase more than sixfold from 2023 to 2027.
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen)
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Other statistics that may interest you Advertising in Japan
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Statistics
Carta Holdings. (December 25, 2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen)." Chart. December 25, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. (2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2021 to 2023 with a Forecast until 2027, by Type of Business (in Billion Japanese Yen)." Statista, Statista Inc., 25 Dec 2023, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings, Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/ (last visited June 18, 2024)
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) [Graph], Carta Holdings, December 25, 2023. [Online]. Available: https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/