Gen Z and millennial consumers expectations from AR apps when shopping U.S. 2022
According to Gen Z and millennial consumers polled for a study in the United States in August 2022, functionalities such as price comparison across different retailers, or the ability to work with any mobile device, store, or retailer, were the leading expectations they had about AR (Augmented Reality) apps when shopping. Around one-third of the survey respondents stated that they would personally expect these from AR apps. Interest in being able to buy virtual items such as avatars or NFTs was low, as only 15 percent of respondents asked for this functionality.