Categories of sources of entertainment considered essential by consumers U.S. 2022

Published by
A. Guttmann,
Feb 2, 2023
A survey of consumers conducted in October 2022 in the United States discovered that big brand SVOD (subscription video on demand) services were considered to be a must-have source of entertainment by about three-quarters (74 percent) of those subscribed to them. Similarly, social media platforms were considered to be essential sources of entertainment by 73 percent of households that use them. In addition, about two-thirds of consumers considered reading, streaming music sources, and MVPD/VMVPD subscriptions to be must-have sources of entertainment.

Categories of sources of entertainment rated as must have by consumers in the United States as of October 2022

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Release date

November 2022

Region

United States

Survey time period

October 2022

Number of respondents

*

Age group

18-74 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced

Supplementary notes

*Big brands SVODs (n=2,504), social media platform (n=2,562), reading (n=1,364), streaming music sources (n=1,957), MVPD/VMVPD subscriptions (n=2,063).
Question: 1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.

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