Most trending gaming brands on Douyin in China 2024, based on brand index

Published by
Lai Lin Thomala,
Feb 7, 2024

From January 28 to February 3, 2024, NetEase's massively multiplayer online game (MMOG) Egg Party ranked first amongst all gaming brands on Douyin, the Chinese sister app of Tiktok, scoring 268,000 points in a brand index. Fun Party and Game for Peace were other successful video game brands on the short video platform.

Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s)

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Release date

February 2024

Region

China

Survey time period

January 28 to February 3, 2024

Supplementary notes

The brand index is mainly composed of three parts: content score, dissemination score and search score.

Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.

The source does not specify the publication date. The release date stated here is the date of access.

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