In 2022, Pickwick was the brand with the largest expenditure on advertising tea products in Czechia. It spent around 56 million Czech koruna. Teekanne placed second with a spending of 41.7 million koruna, followed by Lipton with the expenditure of 41.5 million koruna.
Tea brands with the highest advertising expenditure in Czechia in 2022
(in million Czech koruna)
Characteristic
Expenditure in million Czech koruna
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These values correspond to the price list value which is not an equivalent to the net investment in advertising space. However, it does reflect the current development and trends in the advertising market.
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Nielsen Admosphere. (March 3, 2023). Tea brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/
Nielsen Admosphere. "Tea brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna)." Chart. March 3, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/
Nielsen Admosphere. (2023). Tea brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/
Nielsen Admosphere. "Tea Brands with The Highest Advertising Expenditure in Czechia in 2022 (in Million Czech Koruna)." Statista, Statista Inc., 3 Mar 2023, https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/
Nielsen Admosphere, Tea brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) Statista, https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/ (last visited June 18, 2024)
Tea brands with the highest advertising expenditure in Czechia in 2022 (in million Czech koruna) [Graph], Nielsen Admosphere, March 3, 2023. [Online]. Available: https://www.statista.com/statistics/1376788/czechia-ad-expenditure-of-tea-brands/