During a survey carried out in late 2022, 75 percent of responding full-time marketing and customer experience leaders from eight countries worldwide stated that they heavily relied on third-party cookies. Additionally, 45 percent said that they were spending at least half of their marketing budgets on cookie-based activations and 64 percent said that they were planning to increase their spending on such activations in 2023.
Reliance on third-party cookies among advertisers worldwide as of November 2022
Respondents who...
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2,667 full-time marketing and customer experience leaders
Supplementary notes
The survey was carried out in the following countries: Australia, France, Germany, India, Japan, New Zealand, the United Kingdom, and the United States.
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Adobe. (March 9, 2023). Reliance on third-party cookies among advertisers worldwide as of November 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1376793/reliance-third-party-cookies/
Adobe. "Reliance on third-party cookies among advertisers worldwide as of November 2022." Chart. March 9, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1376793/reliance-third-party-cookies/
Adobe. (2023). Reliance on third-party cookies among advertisers worldwide as of November 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1376793/reliance-third-party-cookies/
Adobe. "Reliance on Third-party Cookies among Advertisers Worldwide as of November 2022." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1376793/reliance-third-party-cookies/
Adobe, Reliance on third-party cookies among advertisers worldwide as of November 2022 Statista, https://www.statista.com/statistics/1376793/reliance-third-party-cookies/ (last visited June 18, 2024)
Reliance on third-party cookies among advertisers worldwide as of November 2022 [Graph], Adobe, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376793/reliance-third-party-cookies/