During a 2022 survey, it was found that moving away from plane and car travel for advertising-related appointments to alternative means of transport, such as trains, was considered important by 68 percent of responding consumers from Great Britain. Printing advertising brochures on environmentally friendly paper - for example, from sustainable forests - ranked first, mentioned by 77 percent of respondents.
Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022
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Other statistics that may interest you Sustainability in advertising & marketing in Europe
Overview
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Consumer insights
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YouGov. (December 21, 2022). Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. "Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022." Chart. December 21, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. (2022). Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. "Importance Consumers Attached to Measures Companies Could Implement in Advertising to save Co₂ Emissions in Great Britain as of August 2022." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov, Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 Statista, https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/ (last visited June 18, 2024)
Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 [Graph], YouGov, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/