In a survey released in 2023, marketing professionals working for companies in the United Kingdom, Italy, and Germany indicated the most relevant trends of their industry for the year. Nearly three out of four respondents mentioned artificial intelligence (AI), while 44 percent of them believed online marketing would make more use of online videos.
Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023
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Other statistics that may interest you Influencer marketing in Italy
Overview
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- Premium Statistic Global influencer marketing value 2016-2024
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- Premium Statistic Top marketing trends in Western Europe 2023
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2023
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Doing business
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- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2023
- Premium Statistic Planned change in influencer marketing budgets in Italy 2023
- Premium Statistic Average pay per post of influencers in Italy 2023, by platform
- Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2023
- Premium Statistic Top sectors for influencer marketing in Italy 2023
- Premium Statistic Leading industries in sponsored content transparency in Italy 2022
- Premium Statistic Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Market leaders
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- Premium Statistic Most popular Italian influencers on Instagram 2024
- Premium Statistic Leading Italian TikTok creators 2024, by number of followers
- Premium Statistic Leading Italian YouTube channels 2024, by subscribers
- Premium Statistic Highest-paid Italian influencers on Instagram 2024
- Premium Statistic Highest-paid Italian fashion influencers on Instagram 2023
- Premium Statistic Most popular Italian food influencers on Instagram 2023
Consumer insights
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- Premium Statistic Leading social networks in Italy 2023, by reach
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- Premium Statistic Instagram users who appreciated sponsored content in Italy 2024
- Premium Statistic Instagram users who trusted the influencers they follow in Italy 2024
- Premium Statistic Leading influencer types followed by consumers in Italy 2023
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
- Premium Statistic Share of consumers following virtual influencers in Italy 2023, by age group
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Statistics
Mapp Digital. (March 29, 2023). Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1380590/marketing-trends-european-countries/
Mapp Digital. "Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023." Chart. March 29, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1380590/marketing-trends-european-countries/
Mapp Digital. (2023). Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1380590/marketing-trends-european-countries/
Mapp Digital. "Leading Marketing Trends According to Marketers in Germany, Italy, and The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1380590/marketing-trends-european-countries/
Mapp Digital, Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1380590/marketing-trends-european-countries/ (last visited June 16, 2024)
Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023 [Graph], Mapp Digital, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1380590/marketing-trends-european-countries/