A survey on shopping habits conducted among New Zealanders in May 2022 revealed that Millennials were the leading age group to buy groceries online, with 41 percent of respondents indicating this. This was followed by Generation Z, with 40 percent of its representatives buying groceries online.
Share of shoppers buying groceries online in New Zealand 2022, by generation
Characteristic
Share of respondents
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Klarna. (May 17, 2023). Share of shoppers buying groceries online in New Zealand 2022, by generation [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/
Klarna. "Share of shoppers buying groceries online in New Zealand 2022, by generation." Chart. May 17, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/
Klarna. (2023). Share of shoppers buying groceries online in New Zealand 2022, by generation. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/
Klarna. "Share of Shoppers Buying Groceries Online in New Zealand 2022, by Generation." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/
Klarna, Share of shoppers buying groceries online in New Zealand 2022, by generation Statista, https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/ (last visited June 18, 2024)
Share of shoppers buying groceries online in New Zealand 2022, by generation [Graph], Klarna, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1385366/new-zealand-share-of-shoppers-buying-groceries-online-by-generation/