Share of Facebook influencer audience India 2023, by age
Millennials, or those aged between 26 and 32 years, made up the majority of Facebook influencers' base across India, accounting for nearly 32 percent as of the first half of 2023. Some of the country's leading beauty influencers in terms of engagement on Facebook were Prachi Maulingker Naik, and Kushiyagi Ramya during the examined period.