Leading holiday travel provider websites in the U.S. Q2 2023, by share of voice

Published by Statista Research Department, Jul 27, 2023
According to a study by Pi Datametrics, travel provider hotels.com was the travel brand with the highest share of voice in the United States in the second quarter of 2023, with 14.6 percent. Comparatively, alaskaair.com had the lowest share of voice in the ranking at 0.16 percent.

Leading travel brands in the United States in 2nd quarter 2023, by share of voice

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Release date

July 2023

Region

United States

Survey time period

Q2 2023

Supplementary notes

¹ Based on 7,810 of the most commercially valuable terms in the following categories through Google US: flights internal, flights domestic, hotels.
Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

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