Generative AI tools & platforms used in marketing & advertising worldwide 2023
generative AI uses in advertising and marketing included mainly drafting content, brainstorming, and researching.
During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, over 75 percent of respondents stated using ChatGPT at work. Nearly 17 percent of respondents used Microsoft's AI-powered Bing, while the same share used Google's AI tool Bard. Among design-related tools, the respondents mentioned Midjourney, DALL-E 2, and Adobe Firefly. According to the same study,