Between January and September 2023, the average tap-through rate (TTR) worldwide was 4.6 on average in the examined period. Germany reported the highest TTR, of approximately 6.85 percent, while the United States ranked second with 6.40 percent. Malaysia, Thailand, and Taiwan were the three markets reporting the lowest TTR, between 2.6 percent and 2.10 percent.
Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market
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MobileAction. (November 29, 2022). Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. "Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market." Chart. November 29, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. (2022). Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. "Tap through Rate (Ttr) of Search Advertising Campaigns in The Apple App Store Worldwide from January to September 2022, by Market." Statista, Statista Inc., 29 Nov 2022, https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction, Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market Statista, https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/ (last visited June 18, 2024)
Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market [Graph], MobileAction, November 29, 2022. [Online]. Available: https://www.statista.com/statistics/1406700/ttr-ios-apps-search-by-region/