J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAs of July 2023, around 23 percent of Gen Z and 21 percent of Millennial social media users surveyed in the United States reported learning about products through social media influencers. Among responding Gen Xers and baby boomers, TV was the leading medium for product discovery, with shares above 20 percent.
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