![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Video streaming habits of Gen Z consumers in the U.S. 2023
According to a 2023 survey in the United States, 92 percent of Gen Z consumers preferred watching content on their smartphones. Another 88 percent of Gen Z engaged with ad-supported video streaming services, while over half of respondents had plans to subscription cycle in the 6 months after the survey period.