Number of people in Germany who bought salty snacks 2019-2023

Published by Statista Research Department, Oct 20, 2023
In 2023, around 21.3 million people in Germany had bought salty snacks in the last 14 days. Numbers did not change significantly during the timeline shown.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany who bought salty snacks in the last 14 days from 2019 to 2023 (in millions)

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Release date

June 2023

Region

Germany

Survey time period

2019 bis 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older in private housholds at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on methodology available here.

This question was asked during the survey in the following wording: "Could you please look through this list of food and other products and name all that you personally have bought in the last 14 days? - Salty snacks."

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